Founder and Principal

Alex Denney is the driving force behind Prime Prosperity, serving as the Founder and Principal Financial Adviser. His journey in the financial services industry began in 2018, just a year and a half after graduating with a degree in Economics from The University of Texas at Austin.

In 2023, Alex took a bold step by establishing Prime Prosperity LLC, a planning firm with a resolute mission—to empower individuals and organizations to craft legacies of lasting prosperity.

Alex is a firm believer in structured growth. He has meticulously developed systems and processes aimed at guiding our clients towards realizing their maximum potential. His vision is to create an environment where financial success is within everyone’s reach.

Beyond the world of finance, Alex has a passion for diverse culinary experiences in the vibrant San Antonio and Austin areas. He maintains an active lifestyle, dedicating time to workouts and exploring nature through hikes with his wife, Shannon. Their two beloved dogs frequently accompany them on these adventures. As a sports enthusiast, you can often catch Alex cheering passionately for the Vikings, Spurs, and Longhorns, showcasing his unwavering support for his favorite teams.

Alex Denney’s dedication to structured growth, financial excellence, and a balanced life is at the core of Prime Prosperity’s commitment to your financial well-being.